MOTION GRAPHICS & DESIGN
Biofreeze/Blazer 5 Gaming "Cool Under Pressure"
CLIENT: Portland Trail Blazers (as an employee)
YEAR: 2019
Blazer 5 Gaming, the Esports team of the Portland Trail Blazers, is sponsored by Biofreeze. The tagline for their partnership in 2019 was "Cool Under Pressure". I was given creative freedom here, as long as it followed brand guidelines. I decided to do a glitch between text and Blazer5 logo, then a smooth transition between the two logos. This was a quick turnaround project, so no sketches were needed. I noted the commonality in shapes of the bottom of the Blazer 5 logo, and the white portion on the left of the Biofreeze logo, and went straigt ahead from there.
One video is worth 1.8 million words, when you use motion design you are reaching significantly more people. The key is to catch people’s attention and have them slow their scroll, which will increase your sales, and build trust and engagement with your brand.
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