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Biofreeze/Blazer 5 Gaming "Cool Under Pressure"

CLIENT: Portland Trail Blazers (as an employee)

YEAR: 2019

Blazer 5 Gaming, the Esports team of the Portland Trail Blazers, is sponsored by Biofreeze. The tagline for their partnership in 2019 was "Cool Under Pressure". I was given creative freedom here, as long as it followed brand guidelines.  I decided to do a glitch between text and Blazer5 logo, then a smooth transition between the two logos. This was a quick turnaround project, so no sketches were needed. I noted the commonality in shapes of the bottom of the Blazer 5 logo, and the white portion on the left of the Biofreeze logo, and went straigt ahead from there. 

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