MOTION GRAPHICS & DESIGN
Moda Center Concert Promotions
CLIENT: Portland Trail Blazers (as an employee)
YEAR: 2018-2020
The biggest names in music perform at the Moda Center. I had the opportunity to create arena animations using the ads provided by the promoters. I would watch some of their music videos to pick up on their overall visual language, then animate the ads in a way that was engaging and had its own life, and fit into that larger body of work. Here are a few of them.
Justin Bieber Changes Tour - I took inspiration from the theme changes, and had flashed changes in his photo.
Prince Royce Alter Ego Tour - The fog in this composition had existing movement, and called out to be animated.
Tool in Concert- The animations created for the video walls at Tool concerts have long inspired me. This piece was a recreation of the existing animated assets created for the tour.
An Evening with The Avett Brothers - The hand drawn look of the central image of this composition lent itself to a transition for the other elements.
One video is worth 1.8 million words, when you use motion design you are reaching significantly more people. The key is to catch people’s attention and have them slow their scroll, which will increase your sales, and build trust and engagement with your brand.
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