MOTION GRAPHICS & DESIGN
Portland Trail Blazers 70's Night AR Filters & Motion Graphics
CLIENT: Portland Trail Blazers (as an employee)
YEAR: 2019
The 2019-2020 season of the Portland Trail Blazers was the 50th season of the NBA franchise. To celebrate, there were 5 games designated to celebrate each decade of its existence. I was tasked with creating AR filters and pumpers (to pump up the arena crowd). I was given creative freedom to research, concept, and execute. These were some of the graphics created for 70's night. AR filters were created using Spark AR, Cinema 4D, and Adobe Illustrator.
One video is worth 1.8 million words, when you use motion design you are reaching significantly more people. The key is to catch people’s attention and have them slow their scroll, which will increase your sales, and build trust and engagement with your brand.
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